Our culture and values

Our values are the foundation of our culture and a measure by which we assess our performance.

There’s an increasing appreciation of the value of spatial data and demand for greater currency, speed and flexibility in its delivery. This is driving business transformation at PSMA Australia.

But there needs to be strong alignment between business strategy and business culture. It’s relatively easy to come up with great strategy, but culture makes all the difference in executing it well.

Our workplace culture program, FRANK, named after our intent to encourage open and honest interactions amongst staff – to be frank and fearless with each other – is bringing our team together with a shared focus to innovate and deliver at a high level.

With the passion, leadership and knowledge of our team and the respect we’re gaining in the industry, anything is possible for PSMA.


We uphold the principles of fairness, freedom of thought, equality and dignity. These form the basis upon which we build open and honest relationships with our people, our customers and our community. We welcome diverse views, without bias, and we respect feedback on our actions. We pursue productive, innovative and professional collaboration.


We’re passionate about our purpose. We stand firm on the matters of principle that govern our work and we act with integrity and determination to achieve our goals. We’re resilient, with a future-focused and optimistic orientation.


We’re agile and embrace change. We place high value on creativity and innovation and are committed to strengthening our reputation for thought leadership and excellence. We’re proud of our ability to challenge the 'norm' and allow the 'unorthodox' an opportunity to flourish without judgement. Our exceptionally talented people understand and respect risk, while having the courage to be adventurous with ambiguity.


We’re a learning organisation, continually updating and developing our knowledge to drive innovation, operational effectiveness and collaboration and problem solving with our customers and community. We invest in ourselves through continuous professional development and the mentoring of our people.


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