The purpose of place: Reconsidered

Deloitte's report as part of its Building the Lucky Country series

The fifth edition of Deloitte's Building the Lucky Country series reconsiders the purpose of place. By collaborating to make place a driver of productivity and prosperity, Australia can unlock enormous potential.

PSMA's value-added reseller (VAR), Deloitte's Building the Lucky Country series has been developed to prompt debate and conversations across business, industry associations, government, the media, and the wider community on issues facing the Australian economy.

The fifth report urges a reconsideration of the purpose of place, and the importance of creating flourishing and productive communities. 

Many believe that technology has trumped the tyranny of distance – and that place no longer matters. We believe the opposite is occurring, with place becoming more important as economies are transformed by knowledge-intensive activities.

Place transcends landscape, climate, and buildings. It’s about people and what they produce, the quality of life beyond work, the effectiveness of government, and the momentum of business. 

In this year's report Deloitte consider:

  • Why place matters
  • Place in an Australian context
  • A five-way classification of regions
  • Ten dimensions for measuring prosperity
  • Four dynamic forces that interact to catalyse flourishing in place
  • Four ‘actors’ with much to contribute, and much to gain
  • Where to start and who can act.

Watch Deloitte partner Professor Ian Harper discussing this report:

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