Pacific Micromarketing is a marketing solutions company specializing in Australian customer data, market information and targeting programs. Pacific Micromarketing delivers a comprehensive range of data-driven consumer marketing solutions, to improve marketing effectiveness and help clients deliver targeting perfection.

The company is Australia's leading supplier of consumer information because it regularly gathers contact and profile data about Australia's 12.9 million adult consumers. This data is made available to clients in convenient, intelligible and actionable formats.

How PSMA DATA is used

Micromarketer Generation 3 (MMG3) is a dedicated customer and market analytics package and spatial mapping tool featuring fully flexible data manipulation, reporting, mapping and modelling.

MMG3 consumer and spatial analytics software utilises several PSMA data sets for its mapping capabilities including:

• Administrative Boundaries
• Points of Interest, and
• Transport & Topography

These data sets ensure MMG3 produces dynamic and accurate maps. MMG3 incorporates the Mosaic geodemographic segmentation tool. Mosaic classifies Australia's population into 47 types aggregated into 11 groups using geodemographic segmentation.

Geographic segmentation defines and categorizes the various groups of people in Australia who have similar backgrounds, interests, and means. Mosaic codes are available at Household, Micro Segment (18 households) and Census Collection District (CCD - 200 households) levels.

Pacific Micromarketing has several other spatial and segmentation products, including tools that segment Australia by peoples age and incomes, as well as tools that calculate average spend on various goods and services at different levels of geography.

More information

Learn more at www.pacmicro.com.au or contact:

Level 2, 210 Kings Way
South Melbourne VIC 3205
Tel: +61 (0)3 9936 3636
Fax: +61 (0)3 9936 3738
Contact person: Andrew Stacey Andrew.Stacey@pacmicro.com.au